copytaster /ˈkɑpiˌteɪstər/ · noun

In a newsroom, the editor who reads every piece of incoming copy and decides what is worth running.

The content desk that checks its own work.

Intelligence that holds up.

Copytaster researches what you track and writes it in your voice, then checks every claim against its source and keeps a record of who approved what. You get a draft you can stand behind, not just publish.

What your team sees before anything goes out. Pick a story to see its claim, source and status. Confirmed means a source supports the claim. It does not prove the claim true.

This week's lineup 8 selected from 49 reviewed
1
Federal payments for administering food aid cut in half
County government
Flagged
Claim

Starting Oct. 1, the federal government will cut its payments for administering SNAP in half.

Source

“Starting on October 1, the Trump Administration will, again, make matters worse by cutting its payments for the administration of SNAP in half” westchestercountyny.gov

Status

The source supports the claim, but the issue goes out Oct. 3, after the cut took effect, and the draft still says it will happen. Change the tense or confirm the date before approval.

2
County expands property tax exemptions for veterans and families
Schools and taxes
Confirmed
Claim

Qualifying veterans permanently disabled due to military service get a full county property tax exemption.

Source

“a full county property tax exemption for qualifying veterans who are permanently disabled due to military service” Westfair Online

Status

The source says the same thing. Every other claim in this item was checked the same way.

3
200 apartments open in Harrison with five acres kept as open space
Development and housing
Confirmed
Claim

Five acres of the 10-acre site are preserved as open space, including a walking trail open to the public.

Source

“Five acres of the site have been preserved as open space, including an outdoor walking trail system that is open to the public” Westfair Online

Status

The source says the same thing. The acreage of the whole site is confirmed in the same article.

Why Copytaster

Why not just use a chatbot?

You are expected to publish like a department, on your own. An agency is slow and costs more than the work is worth. A chatbot hands you a blank box, no workflow, and no way to know what it told you is true. Copytaster is the team in between.

Everyone has the model. Nobody hands you the workflow. Copytaster carries a piece from research to finished copy the way a marketer actually works, and it checks its own facts, so you can publish under your name. A chatbot gives you a draft. Copytaster gives you the finished job, and the receipts.

Because your name is on it

Readers remember the one wrong figure.

Three ways it slips into a draft. The desk is built to catch each one.

The invented claim

The source never said it. The draft says it anyway, just as confidently.

The drifting figure

Rounded or recalculated somewhere between your spreadsheet and the page.

The overreaching post

The article was right. The post written from it added a claim nobody checked.

The checks

Each kind of claim has its own test.

Facts need a source that states them.
Quotes must match the source word for word.
Figures must match the spreadsheet cell they came from.
Opinions are marked as the author's, and their facts are checked.

Quotes and figures are matched in code, so the model cannot wave them through. A figure no source holds is flagged.

Confirmed Flagged Corrected
Claim · reported fact Confirmed

The district placed No. 3 in New York and No. 5 in the U.S., with an A+ grade.

Source excerpt “The district was ranked Number 3 in New York, and Number 5 in the U.S. [...] Niche gave the Scarsdale Union Free School District a letter grade of A+.” Patch
Claim · figure Flagged

The six holdings average a 33.8% premium.

Not in the dataset: 33.8%. Keep it only with the calculation written out, and say how the average is weighted.
How it works

The work of a content team, in five steps.

Research, writing, editing, checking and your sign-off. The desk does the work; you make the calls, and the log shows who made each one.

01Track02Rank03Write04Check05Approve

You choose the shape

Pick the argument from a choice of outlines before any prose exists.

You edit any sentence

Change any word, or write a section yourself.

You direct the rewrite

Say what to change in plain words. The rest stays exactly as it was.

Your edits are checked too

Label your change, and only the checks it touches run again.

Set up once

House style and voices, set once.

Each draft follows them, and so does every change you make to them.

Your brand

Logo, colours, fonts, tagline and footer for your emails, and a style guide each draft follows.

The Weekly Brief
TextAccentBackground
FontsYour headline and body fonts
Style guideActive voice. Numerals for figures. No dashes.
FooterYour links and sign-up line

Your voice

Give it your writing, the words you avoid and your closing line. It drafts like you. No byline appears until that person approves the voice.

Writing samples3 pieces you wrote
Point of viewWhat you argue and what you never will
Never writedelve, landscape, game-changer
Sign-offSee you next Thursday.
Byline consentApproved by the author
After you approve

Channel copy, from the approved piece.

Approve a piece and the desk writes its posts, scripts and teasers from that text, then checks each one against it.

It reads
Topics you trackSearched each time you start an issue
Your documentsTranscripts, reports, notes
Your dataSpreadsheets, matched cell by cell
You approve
The piece
  • ✓Newsletters and news briefs
  • ✓Articles under a named author
  • ✓Blog posts
  • ✓White papers
  • ✓Podcast scripts
It writes for each channel
LinkedIn post
X post
Instagram caption
Reel script
Audio script
Show notes
Newsletter teaser
Infographic brief

Anything in a post that the approved piece does not say is flagged.

Who it is for

Built for the marketer who is the whole team.

A one-person marketing function, a solo founder, a small team expected to publish like a big one. You carry research, writing, editing and checking alone. The desk is that team.

In practice

I Live Here Media runs on it.

A one-person local media company publishing a daily brief, a weekly feature and an article series, at the pace of a newsroom. The desk finds and ranks the week's stories, writes each piece in house voice, and checks every summary against the article it links to before it goes out.

Executives who publish

A weekly article in your voice. Your view stays yours, and the facts under it are checked before your name goes on it.

Independent publishers

A weekly brief without a newsroom. The week's stories found, ranked and checked against the articles they link to.

Research and commentary

Commentary on your own data. Figures are matched to their cells before anything goes out.

Questions

Before you ask.

What can it work from?

Web search on your topics when you start an issue, pages you ask it to watch, and your uploads: PDF, Word, text and Markdown, transcripts, pasted text, and spreadsheets read as datasets.

What does checked mean?

Each factual claim meets the standard for its kind. A fact needs a source that states it. A quote matches its source word for word. A spreadsheet figure matches its cell, in code. An opinion stays the author's, and its facts are checked. Confirmed means a source supports the claim. It does not prove it true.

What happens to a claim nothing supports?

It is flagged with a proposed fix. The piece cannot be approved until someone fixes it, cuts it or shows the source sentence that supports it.

Do readers see the sources?

If you want. A publication can print a sources list and link each item to the outlet that reported it.

Does it post or send anything?

No. You copy approved work out, formatted for email, web or social, and publish it yourself.

Do I need a team to run it?

No. It is built for one person to run end to end: the desk does the research, drafting, editing and checking, and you make the calls. See plans.

Security and governance

How the desk handles your material.

AI, disclosed

Each issue says it was made with AI and names who reviewed it.

No byline without consent

Nothing runs under a person's name until they approve the voice written for them.

Source text is material

Built to ignore instructions hidden in pages and uploads. The draft is checked either way.

An audit log

Each check, edit, override and approval is logged, with who and why.

Your material

Model training

Your material is not used to train AI models.

Retention and deletion

Kept until you ask us to delete it. Our model provider deletes what it receives within 30 days.

Who processes it

Supabase stores the data, Vercel hosts the app, Anthropic runs the model and Tavily runs web search.

Early access

Request early access.

In pilot with a few teams. Now adding teams that publish weekly or more.

  1. 01Set up your brand, voice and topics.
  2. 02Choose stories from your first ranked lineup.
  3. 03Approve your first checked issue.

Prefer help? Guided setup builds your desk with you. See plans.

Prefer a conversation first? Talk to us.

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